Here are a few use cases on how automation can optimize these processes: You can automate many processes including audience segmentation, nurturing leads through the purchase funnel (lead generation, customer acquisition, customer retention, re-engaging churned customers, cross-selling, retargeting, etc.), and campaign management & optimization.

Based on your experience in handling various marketing channels at Bukalapak and your previous roles, which parts of marketing efforts/processes can be automated? Speaking about the benefits of automation takes us to the next question. It also gives you time to focus on strategies, budget management, and other activities. Automation helps in making the campaigns more efficient and generate better results. It also helps in optimizing the campaigns with the help of machine learning tools. Automation helps in a lot of ways by heavy lifting the processes, sending the relevant messages to each user at the right time and scale. Sometimes you may get overwhelmed while segmenting the audience, defining what to send, crafting a compelling message, and executing it. Today we have so many tools, and channels to nurture our leads through the purchase funnel and so many channels to focus upon, that managing and optimizing them becomes a huge challenge. What is the role of automation in such a scenario? In today’s day and age, marketers have so many different tools and channels to focus on. Now I manage the emails and push notifications marketing for Bukalapak. I was initially handling the paid digital platforms and was also involved in developing a subscription-based, automated Google shopping ads platforms for our sellers. It started as a marketplace but has quickly expanded to offer a wide range of products and services such as virtual products (from data plan to event tickets), fintech (investment products, gold, business loan, etc.), and Online to Offline (O2O) services through Mitra Bukalapak. Bukalapak is one of Indonesia’s biggest e-commerce platforms. Tell us something about yourself and your company.Īfter starting my career in a small digital marketing agency, I joined the digital marketing team of Bukalapak. MoEngage: Welcome to MoEngage Marketer Spotlight, Julian. Marketer Spotlight series covers opinions and advice from marketing leaders and influencers on the industry challenges, trends, and best practices. Editor’s note: We caught up with Muhammad Juliansyah Pratama, the e-mail and push notification lead for Bukalapak, one of Indonesia’s biggest e-commerce platforms, to know how Bukalapak is using marketing automation to improve their marketing campaigns and make it more personalized.

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